Archive for Stephen Tickner


Your website’s primary role is LEAD GENERATION. You may be thinking ‘No, its primary role is on-line sales!’ Well, on-line sales are the ultimate goal but you won’t go straight to the on-line sale, not usually anyway. You’ll need to generate a lead first, then follow up on that lead several times and eventually, if you do it right, you’ll make the sale!
This article explains how to perform an important search engine marketing & optimization analysis of your website, will help you to instantly see your websites search marketing structure and realise how it looks to the search engines.