Archive for Steven Snell


As online purchases become more common for the average consumer, ecommerce websites are also becoming more popular for businesses and individuals that are looking to run an online business. Other business models such as selling advertisements, PPC, and affiliate programs offer plenty of potential, but selling products generally comes with more potential income.
Having a website is only effective if the content of the site is easily readable for visitors. Otherwise, even great content will not be able to do its job. While this may sound very basic, readability is a major issue that a high percentage of websites struggle with. Reading from a screen can be difficult, so readability should be a primary concern during design.
For website owners that are looking to increase profits by selling more products to visitors, there is one particular area that should receive plenty of attention. Most e-commerce sites lose out on a lot of revenue because shoppers commonly abandon their carts after placing items in them to be purchased. What caused them to change their mind?