Basic Advice for Video Search Engine Optimization
You’ve put time, energy and money into creating your videos and you’ve got them up on the web. Now you’re waiting for people to suddenly find them and watch them right? Well you’ve got a bit more work ahead of your in order to do that. You can’t just sit back and wait for people to find your video content. You’ve got to get your videos in front of the video search engines and the spiders so that they can be indexed. So here are some quick ways for you to help get your videos in front of viewers.w
Keywords “These are, well, key. If you don’t have accurate keywords attached to your video intelligent video search bots aren’t going to be able to pick up your videos so what makes you think that intelligent web surfers will do any better? These keywords should be incorporated into the title, description and used in meta tags for your videos. This applies if you’re hosting the videos on your own site or if you’re putting them up on a video sharing site.
Video Sharing Sites “Let’s face it Yahoo and Google know where YouTube is and might not know where your site is. So if you want people to discover your videos then you should put them where the search engines go. YouTube gets more people searching for videos than any other site on the web. So it’s no surprise that we say you should use them, now is it? There are other video aggregation and search engines where you can specifically submit your videos to and some take single video entries while others use Media RSS files.
RSS and MRSS “These two protocols allow you to tell the search engines when your site updates and when you post something new on the web, specifically for MRSS a media file. There are very specific formats required for these files but they’re easy enough to research. Many CMS software packages even make them automatically so you don’t even really need to worry about making it, just submitting it. This will really help the search engines find you content when you tell them where these files are and soon your videos will be shooting up the search engine results charts.
Sure these were just three quick ideas to help you get your videos noticed. There are numerous other things that one can do to get the search engines to notice your content the least of which is to have good content to begin with. Another is to make your video content easy to share by including social networking links and more. A little work can go a long way, so get out there and do it
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