Best Strength

Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you’ll need these basic tips.

YouTube has a variety of options available to users that want to promote their brand. With over 110 million unique visitors a month, each watching up to 65 videos, there are ample opportunities for your videos to be seen and for you to increase your brand awareness. The first thing you need to do is be there. Create a user account, open a channel and configure it to your needs and make it look how you want.

We have a good idea of how YouTube does ranking of its videos and that algorithm places a heavy emphasis on the following things ? Title, Description, Tags, Number of Views and Rating. In order to do well in the last two you must have great options for the first three. First off you need to have content that people are going to want to see, it’s suggested that how-to videos are the way to go in the beginning as they will continue to be useful over time. This will be a firm foundation for a successful YouTube Marketing campaign.

You not only need interesting content, you need to optimize for the search engines. Since YouTube processes over 3.5 billion searches a month it’s the 2nd largest search in the world. Optimization means having a very good, concise title, highly relevant tags (keywords), and a great description. In regards o the description, it’s always good to include a clickable link in the first 27 characters. Why 27? Well that’s the length of descriptions prior to ellipsis (the three dots you click to read more). Use a major keyword or tag as the clickable link as well and it will save space and be useful.

URLs and phone numbers are ideal things to include throughout the video as they give viewers information without being too intrusive. This will help lead people from your video to your business. That branding will help get the word out and you should also include call-to-action options throughout the video (like the clickable link does in the Description). You can also promote you video by dropping links in comments on other popular videos. Or if your product relates to videos that are already popular making spin-off videos is a great way to get connected to those videos. Related videos are a big way in how people find things on YouTube. For tons of info about online video marketing in general head over to ReelSEO.com.

For more information on how to harness the power of online videos for marketing, visit ReelSEO.com, the Online Video Marketing Guide. At ReelSEO, you can learn how best to create, publish, and optimize online videos for YouTube video marketing

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