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Your website’s primary role is LEAD GENERATION. You may be thinking ‘No, its primary role is on-line sales!’ Well, on-line sales are the ultimate goal but you won’t go straight to the on-line sale, not usually anyway. You’ll need to generate a lead first, then follow up on that lead several times and eventually, if you do it right, you’ll make the sale!
Make sure that your website has all of the essential design elements. The graphics should be i catching but done in moderation’s Make sure you don’t make your site so busy with pictures and graphics that the user is confused about the purpose of your site. If you don’t overuse them, your site becomes an interesting venue to visit and browse. However, if these graphics are employed excessively, they make web pages too time-consuming to load and not worthwhile for visitors to bother with.