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Making an IVR vendor selection is no easy task, especially if you want to get it right the. So the more information you have, the better your chances of success.

Making a vendor selection is no easy task, especially if you want to get it right the first time. So the more information you have, the better your chances of success.

Selecting a vendor is no easy task, especially if you want to get it right the first time. The more information you have, the better your chances of success.

Every day, millions of people are calling toll-free #s to obtain information about a product or service. One organization that we work with, mails 1,200,000 pieces of mail per month, to let people know that they can pre-qualify for a loan, by calling an 800 number, with a real-time response conversion rate of 1.2%. Another company makes 1000 + calls a day connecting potential car buyers with lenders, initiated by a web opt-in mechanism, resulting in a 2.5% response conversion rate. What do they have in common? They both use IVR (Interactive Voice Response) to generate interest, acquire sales leads, connect the buyer with the seller and provide a continuous deal flow to their sales force.

I recently launched an ask the expert campaign on IVR Surveys, inviting anyone who wanted to participate to submit their questions regarding IVR Surveys. Not surprisingly the most popular question was, How can I increase my survey response rates when using IVR?